Chinese moviegoers have shattered expectations during this year's Lunar New Year celebrations, driving the mainland's box office to a historic 8 billion yuan ($1.11 billion) haul as of February 3. The figure marks the highest-grossing Spring Festival film season on record, outperforming previous years as families and young audiences flocked to theaters.
The surge reflects both China's rebounding entertainment sector and evolving consumer habits, with cinema attendance becoming a staple of modern Lunar New Year celebrations. While specific film performance data wasn't disclosed, industry analysts suggest multiple homegrown productions contributed to the milestone amid fierce holiday competition.
This cultural phenomenon underscores China's growing influence in global entertainment markets, with the Spring Festival period now rivaling major Western movie release windows in commercial significance.
Reference(s):
cgtn.com
