In a bold move to challenge Google's dominance in the search engine market, OpenAI has announced the testing of its new \"SearchGPT\" prototype. Designed to merge the company's powerful AI models with real-time web information, SearchGPT aims to provide users with swift, accurate answers to online queries, complete with relevant sources.
Currently available to a select group of users and publishers, OpenAI is seeking feedback to refine the search features before integrating them fully into the ChatGPT platform. This integration promises users the ability to engage with SearchGPT through conversational queries, allowing for follow-up questions much like interacting with a human assistant.
The introduction of SearchGPT comes amid Google's recent addition of AI-generated query result summaries, known as \"Overviews,\" to its search engine. Google's Overviews provide written summaries at the top of search results, which has raised concerns about potential impacts on advertising revenue.
OpenAI's SearchGPT appears to offer similar functionalities to Google's Overviews, focusing on delivering summarized information that directly addresses user queries.
Since ChatGPT's launch at the end of 2022, the tech industry has been in a race to deploy generative AI tools capable of producing text, images, and other content through natural language prompts. Google CEO Sundar Pichai emphasized this competitive landscape during Alphabet's recent earnings call, stating, \"We are innovating at every layer of the AI stack.\"
OpenAI is collaborating with select publishers to refine SearchGPT, ensuring that the technology respects and protects journalism and publisher content. Nicholas Thompson, CEO of The Atlantic, highlighted the importance of this collaboration in a blog post, stating, \"AI search is going to become one of the key ways that people navigate the internet.\"
Users interested in experiencing SearchGPT can sign up for a waitlist to gain early access to the prototype.
Reference(s):
cgtn.com
