Shi Jian and Shi De, two brothers in their 20s from the Chinese mainland, are riding the wave of e-commerce innovation by building a logistics company tailored to the fast-growing wine delivery sector. Despite their youth, the duo manages every aspect of their startup—from packaging to last-mile deliveries—with an eye on the explosive potential of online alcohol sales.
Data from industry analysts suggests China’s wine e-commerce market grew by 18% year-on-year in 2023, driven by younger consumers favoring doorstep convenience. \"We see demand everywhere—from urban professionals ordering premium brands to rural areas embracing online shopping,\" says Shi Jian. Their company now serves over 500 local vineyards and has expanded its fleet to 20 delivery vehicles in under two years.
Their story reflects broader trends: startups blending digital solutions with traditional industries are thriving across the Chinese mainland, particularly among Gen Z entrepreneurs prioritizing agility in fast-moving markets.
Reference(s):
cgtn.com
