In China's Sichuan Province, nestled 1,000 meters above sea level on a sheer mountain face, 28-year-old Muguo from the Yi ethnic group is rewriting the script for rural entrepreneurship. While most residents of Atulier Village – known locally as \"Cliff Village\" – have relocated to modern housing communities, Muguo navigates between two worlds: caring for his aging parents in their lifelong mountain home and supporting his wife and three children in the town below.
His secret weapon? A smartphone and the \"Cliff Village Sky Ladder\" – the vertigo-inducing path connecting his mountain home to the valley. During his daily commutes, Muguo live streams breathtaking vistas and traditional Yi culture to over 150,000 followers, selling mountain honey, wild mushrooms, and artisan crafts.
\"The cliff isn't just my home – it's my studio,\" Muguo explains. His content creation has boosted local agricultural sales by 40% in two years while preserving Yi cultural heritage through digital storytelling.
This modern twist on filial duty highlights how China's rural youth are bridging ancient traditions with e-commerce innovation. With 68% of rural livestreamers reporting increased income according to 2023 data, Muguo's story reflects a nationwide digital transformation reshaping mountain communities.
Reference(s):
cgtn.com
