This Qingming Festival is set to transform travel on the Chinese mainland as immersive cultural packages capture the imagination of domestic tourists and global explorers alike. As the holiday nears, innovative travel experiences are emerging as the highlight of the season.
Data from a leading online travel website in the Chinese mainland reveals a striking trend: bookings for immersive cultural tourism packages, particularly those offering healing and relaxation themes, have nearly doubled year-on-year. Role-playing experiences have risen to prominence, engaging travelers with interactive historical narratives.
In east China's Shandong Province, script-based war-film tours invite visitors to step into the shoes of historical figures. By acting out scenes from the past, tourists enjoy a deeper connection to history while extending their stay and enriching their travel experience.
Elsewhere in east China's Zhejiang Province, Hengdian World Studios has elevated immersive tourism by recreating iconic scenes from the legendary scroll "Along the River during the Qingming Festival." This project, reviving the lively atmosphere of Bianjing—the bustling capital during the Northern Song Dynasty—features several hundred actors and brings historical life to modern audiences. The experience runs from April 4 through May 5, offering an immersive journey into the past.
These innovative tourism packages are not only redefining cultural travel on the Chinese mainland but also appealing to a broad spectrum of global citizens, business and tech enthusiasts, thought leaders, and travelers seeking meaningful experiences. By blending heritage with creativity, the Qingming Festival is paving the way for a sustainable tourism evolution that resonates far beyond traditional travel.
Reference(s):
Qingming Festival: Immersive cultural packages drive tourism evolution
cgtn.com
