Earlier this November, recording began for the new season of TV show "Solo Comedy" at Shanghai No.1 Department Store, turning the venue into a trendy hotspot for fans and content creators.
Beyond photo ops, audience members can enjoy a signature Pixian broad bean paste-infused coffee crafted by an on-site barista. This bold fusion nods to the Sichuan roots of "Solo Comedy", blending spicy umami notes with the buzz of live taping.
"Theater, as a core place for audience consumption, not only serves as a stage for cultural and entertainment shows but also plays a crucial role in social activities. By taking advantage of the opportunity to record and broadcast 'Solo Comedy' at Shanghai No.1 Department Store, we've successfully established a business model characterized by in-depth, cross-sector collaboration, bridging the realms of theater, commerce, media and culinary culture," said Zhao Bin, chief designer of the show.
This September, nine government departments — including the Chinese mainland's Ministry of Commerce and its Ministry of Culture and Tourism — jointly issued measures to support eligible regions in driving in-person scenario innovation through the online popularity of high-quality performing art shows, animation, games, film and television works, and more. This policy push aims to deepen the integration of cultural content and consumer experiences across sectors.
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TV show recording venue offers audience specialty flavors in Shanghai
cgtn.com
