Since the Spring Festival, China's cultural industries, particularly film and cultural tourism, have been on an impressive upward trajectory. This growth is significantly boosting the service consumer market, signaling a vibrant shift in consumer preferences and economic trends.
Even after the holiday season, Spring Festival movies continue to captivate audiences, with box office revenues reaching unprecedented heights. A standout example is a cinema in Guiyang, southwest China, which recently upgraded to one of Asia's widest IMAX-GT screens. This enhancement offers ultra-clear and immersive visuals, attracting repeat viewers and enabling the cinema to outperform others nationwide for several consecutive days. Movie enthusiast Dai Ao shared his excitement, stating, \"The all-encompassing surround sound and enormous screen deliver a visually stunning experience.\"
The box office boom is not only benefiting cinemas but also sparking a surge in movie-inspired travel and culinary exploration. Destinations like Xi'an in Shaanxi Province and the Yin Ruins in Henan Province have seen increased popularity, alongside a rise in searches for nearby hotels, restaurants, and cinemas.
Moreover, related industries are flourishing. The success of films like \"Ne Zha 2\" has led to the establishment of a comprehensive industrial chain, encompassing creative IP, design, production, and retail. A Hunan-based, officially authorized enterprise has launched a dedicated \"Ne Zha Line,\" producing and shipping around 250,000 collectibles daily to meet nationwide demand.
Current data highlights that the annual operating income of cultural enterprises beyond the designated scale in China has surpassed 14 trillion yuan (approximately $2 trillion). This impressive figure underscores the significant economic impact of the cultural sector.
Zou Yunhan, deputy director of the Macroeconomic Research Office at the National Development and Reform Commission, emphasized the emerging \"film plus\" trend. He noted, \"The integration and innovation of business formats and scenes have significantly supported and driven the growth of service consumption.\" This trend showcases new development characteristics and is achieving compound growth, further solidifying the role of cultural industries in China's economic landscape.
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Film and cultural tourism industries fuel service consumption growth
cgtn.com
