Chinese Animation Smashes Box Office Milestones
The animated sequel Ne Zha II has surged past 12 billion yuan ($1.66 billion) in global earnings, overtaking Disney's The Lion King to rank among history's top 10 highest-grossing films. It’s the only non-Hollywood title in a list dominated by giants like Avatar, with its North American release securing a top-five opening weekend spot.
Film-Tourism Fusion Unveiled in Beijing
Amid the movie's global success, China launched the China Travel with Chinese Films initiative to capitalize on cinema's cultural appeal. The program, organized by state media and film authorities, integrates movie screenings, festivals, and themed travel routes to promote tourism through storytelling. 'We aim to let films guide audiences into China's landscapes and culture,' said Jiang Qiudi of China Media Group’s Europe Bureau.
Audiences Praise Artistic Evolution
U.S. animator Sheila Sofian lauded Ne Zha II as a leap forward in production quality and narrative complexity: 'The twists kept me guessing—I was on the edge of my seat.' The film’s success coincides with relaxed visa policies, positioning China to attract travelers seeking immersive cinematic experiences.
Reference(s):
cgtn.com
