Beijing is capitalizing on the global buzz around Chinese blockbusters to boost tourism. The \"China Travel with Chinese Films\" initiative, launched Monday at the China National Film Museum, aims to merge cinematic storytelling with immersive travel experiences using recent visa-free transit policies as a draw for international visitors.
Blockbusters Meet Tourism
Highlighting films like Ne Zha II and Detective Chinatown 1900, organizers plan to create themed travel routes showcasing filming locations tied to China\u2019s cultural and natural landscapes. The program will leverage international film festivals and CGTN\u2019s global media network to attract travelers.
Policy Meets Pop Culture
\"This is about turning movie magic into real-world exploration,\" said Jiang Qiudi of China Media Group. With collaborations spanning film studios, travel agencies, and the Silk Road International Film Festival, the initiative seeks to convert screen enthusiasm into foot traffic through exclusive events and cross-industry partnerships.
Global Momentum
New Year blockbusters have already seen strong overseas box office returns, with organizers citing a 28% YoY increase in international ticket sales. Analysts suggest the \"film + tourism\" model could tap into China\u2019s $1.2 trillion travel market while amplifying cultural diplomacy.
Reference(s):
'China Travel with Chinese Films' initiative launches in Beijing
cgtn.com
