As the 2025 Spring Festival approaches, China Media Group (CMG) is taking significant steps to protect its flagship event, the Spring Festival Gala. CMG has secured exclusive copyright for the production and broadcasting of the Gala, not only for this year but for all previous editions as well.
This strict copyright control means that only CMG holds the authority to license the Gala's content globally, whether for commercial or non-commercial use. Organizations and individuals are expressly forbidden from using any audio or video materials, broadcast signals, or related content without written permission from CMG. This ban covers all forms of broadcasting, including live streams, on-demand services, and repeats across platforms such as radio, television, the internet, mobile networks, IPTV, and various apps.
Moreover, CMG is cracking down on any attempts to unfairly associate with the Gala. This includes covert marketing activities that might imply a partnership or endorsement by CMG. All authorized users of the Gala must adhere to specific guidelines: they must clearly display \"Copyright of China Media Group,\" cite the source, maintain the integrity of the program’s content and images, and retain any CMG logos present in the material.
To enforce these regulations, CMG is collaborating with relevant departments to enhance surveillance and protect its intellectual property rights. The organization has pledged to take legal action against any parties involved in copyright infringement or unfair competition related to the Spring Festival Gala.
This move underscores CMG's commitment to maintaining the Gala's exclusive status and ensuring that its content is used appropriately across global platforms. For business and tech enthusiasts, this highlights the increasing importance of intellectual property rights in the digital age, especially for major cultural events with international reach.
Reference(s):
cgtn.com
