The 2024-25 International Skating Union (ISU) Short Track World Tour made a significant splash in Beijing, drawing a large crowd of enthusiastic fans. This leg of the tour not only featured an upgraded competition format but also showcased a wide array of popular official licensed merchandise and souvenirs.
Spectators eagerly lined up to purchase these exclusive products, displaying their unwavering support for both the sport and the athletes. One passionate fan shared with CGTN Sports Scene's Shen Xiang, \"I like Liu Shaolin and Liu Shaoang. Since my first name is Lin, I want to support athletes who also have 'Lin' in their names. Of course, I also like Sun Long, Li Wenlong, and the female skaters as well. Go Team China!\"
Xi Zhigang, Manager of the Official Licensed Products Store, commented on the surge in sales, saying, \"The official merchandise for this event has been selling exceptionally well – we're even running a bit low on stock. The fans have been incredibly enthusiastic. In fact, most of the main products were completely sold out by yesterday morning. Next time, we'll be sure to prepare more to meet the demand of the fans.\"
From official merchandise to a variety of unique souvenirs, the offerings significantly boosted purchases from spectators, further enhancing the commercial impact of winter sports events in Beijing.
Reference(s):
cgtn.com
