Beiersdorf, the renowned parent company of NIVEA, has been making waves at this year's China International Import Expo (CIIE), showcasing its latest skincare products and cutting-edge technologies. The event, held in Shanghai, is a pivotal platform for global brands aiming to penetrate China's dynamic and rapidly growing market.
Vincent Warnery, CEO of Beiersdorf, expressed his optimism about the opportunities presented by CIIE. In an exclusive interview with CGTN reporter Wang Tianyu, Warnery highlighted how the expo serves as a gateway for foreign companies to access China's high-demand consumer base. \"CIIE provides an unparalleled opportunity for us to connect with Chinese consumers and understand their evolving needs,\" Warnery stated.
Beiersdorf's commitment to innovation is evident in its extensive display of new products designed to cater to the diverse preferences of the Chinese market. The company's strategic presence at CIIE has not only boosted its visibility but also contributed to its steady growth in the region.
As China continues to be a key market for global beauty and skincare brands, events like CIIE play a crucial role in fostering international collaboration and driving economic success. Beiersdorf's proactive engagement underscores its dedication to maintaining a strong foothold in one of the world's most competitive markets.
Reference(s):
cgtn.com
