Chengdu, the vibrant capital of Sichuan Province, is embracing winter like never before. As ice and snow sports gain popularity across China, Chengdu is emerging as a surprising hotspot for winter enthusiasts. The city's rising interest in skiing and other snow activities is not only enhancing the local lifestyle but also significantly boosting consumption and tourism.
During the recent Spring Festival holiday, skiing saw a remarkable surge in popularity, drawing both seasoned athletes and newcomers to the slopes. This trend is spreading beyond China's traditionally colder regions, with Chengdu experiencing an unprecedented increase in demand for winter sports. The warmer southern city is leveraging its unique cultural charm and modern infrastructure to attract tourists seeking both adventure and relaxation.
The growth of ice and snow sports in Chengdu is a testament to the dynamic nature of China's winter economy. As more locals and visitors alike engage in these activities, the city is witnessing a positive ripple effect on various sectors, including hospitality, retail, and entertainment. Businesses in Chengdu are capitalizing on this trend, offering specialized services and products tailored to winter sports enthusiasts.
Moreover, the rise of winter sports in Chengdu aligns with the broader goals of promoting sustainable tourism and enhancing the city's global appeal. By investing in winter sports facilities and promoting eco-friendly practices, Chengdu is setting a benchmark for other cities in the region to follow.
As Chengdu continues to winterize its economy, the city's unique blend of tradition and modernity promises a bright future for both residents and visitors. The surge in ice and snow sports is not just a seasonal trend but a lasting movement that is reshaping the economic and cultural landscape of Chengdu.
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Chengdu's rise in ice and snow sports boosts consumption and tourism
cgtn.com
