Yunnan Province in the Chinese mainland, known for its ancient traditions and breathtaking landscapes, is the latest focal point for a new wave of experiential tourism. A group of international travel agents arrived in Kunming this month to collaborate with local communities and officials, aiming to transform Yunnan's cultural treasures into immersive tourism routes that appeal to global travelers.
Called "Yunnan Unveiled," this initiative brings together agents from across Asia, Europe, and the Americas to curate itineraries that balance adventure, culture, and sustainability. The project emphasizes local engagement – visitors may attend minority festivals, learn artisanal crafts, and stay in family-run guesthouses nestled in the province's remote valleys.
Travel experts note that today's travelers seek more than sightseeing – they want authentic connections. To that end, the delegation held collaborative workshops this week with village leaders, artisans and conservationists to design routes that empower residents and preserve natural habitats.
With experiential travel on the rise and sustainability at the forefront, Yunnan's new tourism routes could set a benchmark for responsible travel. The final itineraries, due for release in early 2026, promise a next-level journey that blends history, nature, and culture in one of the Chinese mainland's most enchanting provinces.
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Travel agents transform Yunnan's treasures into tourism routes
cgtn.com
