Changle County, in east Shandong Province on the Chinese mainland, was once synonymous with golden wheat fields and rural life. But in recent years, its residents have transformed into master luthiers\u000crafting electric guitars that resonate on global stages.
A Rural Reset
Decades ago, most families in Changle relied on agriculture as their sole livelihood. As global demand for electric guitars surged, local entrepreneurs saw an opportunity. Small workshops began assembling instruments for established brands, mastering precision woodworking, electronics, and quality control.
From Assembly to Autonomy
Over time, these workshops leveraged their expertise to design and produce their own models. "We wanted guitars that reflected our own identity," says Li Wei, co-founder of Shandong Strum Guitars. Today, a vibrant ecosystem of homegrown brands competes on craftsmanship, materials, and sonic innovation.
A Global Soundtrack
Musicians around the world have taken notice, choosing Changle-made guitars for their tone, playability, and build quality. What began as contract manufacturing has evolved into an industry that blends traditional woodworking with modern CNC technology.
Beyond the Fretboard
The guitar boom has reshaped the local economy, offering new career paths and empowering former farmers. Schools now teach lutherie skills, and eco-conscious factories source local woods responsibly\u000demonstrating that sustainability can harmonize with industrial growth.
From tilling soil to tuning frets, Changle County\u007Fs journey highlights how innovation can flourish in unexpected places. As the next generation of luthiers hones their craft, this corner of Shandong Province is strumming its way into music history.
Reference(s):
Made in China: The story behind the label | A symphony of guitars
cgtn.com
