The Chinese mainland's theme park industry is entering a golden era, fueled by surging domestic demand and robust investment from home and abroad. As travelers across the country look for new ways to unwind, parks are racing to meet expectations with immersive rides, digital experiences, and stunning themed worlds.
Case in point: a day before Legoland Shanghai Resort officially opened on July 5, its mini-program crashed under overwhelming traffic. The glitch highlighted just how high the appetite is for the “happiness business” in one of the world’s fastest-growing markets for entertainment.
Industry observers say this trend goes beyond nostalgia and family fun. Investors are pouring capital into tech-driven attractions, local startups are partnering with global operators, and governments are easing regulations to support tourism clusters. With dozens of new parks slated to launch in the next two years, the sector could see visitor numbers and revenues skyrocket, boosting local economies and creating fresh opportunities for digital nomads, entrepreneurs, and content creators.
Reference(s):
cgtn.com
