As of December 2025, the United States is facing a steep and persistent decline in international tourism, even as much of the world enjoys a strong rebound.
Recent data show that month after month, fewer foreign travelers are crossing U.S. borders compared to the same period in 2024. This downturn stands in sharp contrast to growth seen across Europe, Asia and other regions.
Major destinations like Los Angeles and Las Vegas are feeling the biggest impact. Analysts point to political rhetoric, stricter immigration rules, tariffs, travel bans and a new $250 visa integrity fee introduced this year as key factors chipping away at America's reputation as an inviting destination.
Meanwhile, other countries are streamlining visa processes and launching tourism incentives to attract global visitors. For travelers weighing their options, ease of entry and overall experience are top considerations.
With global tourism momentum still high, the U.S. travel sector faces a critical crossroads. Will changes to policies and fees be enough to lure back international travelers? The next few months will be telling for America's bid to regain its share of the global tourism market.
Reference(s):
cgtn.com
