England’s health minister, Wes Streeting, has unveiled a radical plan to prohibit retailers from selling high-caffeine energy drinks—think Red Bull and similar brands—to anyone under 16.
According to government estimates, nearly one in three 13- to 16-year-olds in England already sip these sugary, high-caffeine beverages—some packing more caffeine than a double espresso. Despite voluntary supermarket bans, consumption remains high.
“By preventing shops from selling these drinks to kids, we’re helping build the foundations for healthier and happier generations to come,” Streeting explained, emphasizing the link between caffeine overload and daily well-being.
Experts warn that regular intake of energy drinks can disrupt sleep patterns, impair concentration, and even harm dental health. High-sugar formulations also contribute to rising obesity rates among young people.
The government will launch a 12-week consultation seeking insights from health experts, educators, parents, and the drinks industry. This evidence-gathering phase will inform details of the proposed legislation.
Under current regulations, drinks exceeding 150mg of caffeine per liter must carry a warning label advising against consumption by children. If the new ban is approved, England would be among the first countries to enforce an age restriction on energy drink sales.
As discussions unfold, the policy could set a precedent for other nations grappling with youth health challenges, from classroom focus to long-term wellness. Young global citizens are watching—will more governments follow suit?
Reference(s):
cgtn.com