International arrivals to the U.S. have hit a plateau, and some regions report declines year over year. Industry experts point to a trio of factors: sweeping tariffs, tougher immigration rhetoric, and stricter visa requirements. Together, they’re creating a perception challenge that’s keeping many travelers at bay.
For global citizens weighing vacation plans, rising prices from U.S. tariffs on goods—ranging from souvenirs to rental cars—can be a turnoff. Meanwhile, business and tech entrepreneurs say longer visa wait times complicate conferences and startup pitches, pushing events to rotate through friendlier regions.
From sports fans skipping Major League Baseball spring training to digital nomads rethinking their summer plans, the U.S. tourism ecosystem feels the ripple effects. Less footfall means fewer hotel bookings, muted restaurant revenues, and delayed event schedules across G20 hubs like New York, San Francisco, and Miami.
To counter the downturn, industry groups are launching digital campaigns, partnering with airlines on promotional fairs, and lobbying for streamlined visa interviews. Their goal? Shift the narrative from “hard to visit” to “hard to resist.” The coming months will reveal if policy tweaks can turn the tide and welcome back the world.
Reference(s):
cgtn.com
