Ford Motor Company has sounded the alarm bell: a new round of tariffs announced by U.S. President Donald Trump is set to shave off a staggering $1.5Â billion from its annual profits. The impact has prompted the automaker to pause its 2025 performance forecast, citing a storm of uncertainties on the horizon.
In its official statement, Ford outlined a menu of risks weighing on its outlook: potential industry-wide supply chain disruptions, looming and possibly escalating tariffs in the U.S., retaliatory duties from other governments, shifting tariff offsets\u001F\u001F\u001F\u001Fand the tax and emissions policies still in flux. \u001F\u001F\u001F\u001F"Given material near-term risks\u001F\u001F\u001F\u001F the company is suspending guidance," it said.
Despite the headwinds, Ford saw a spike in retail demand in the first quarter as shoppers stocked up on cars before the auto tariffs kicked in early April. While total sales dipped 1.3 percent to 501,291 units, retail sales jumped 5 percent, buoyed by strong truck, SUV and EV lineups.
The scenario highlights how global trade tensions can quickly ripple through corporate strategies and consumer habits. For entrepreneurs, investors and policy watchers, the key question now is how automakers will adapt\u001F\u001F\u001F\u001F rethinking supply chains, pricing models and electrification roadmaps\u001F\u001F\u001F\u001F in an era of policy unpredictability.
As the tariff saga unfolds, eyes will be on Ford\u001F\u001F\u001F\u001F next moves\u001F\u001F\u001F\u001F and on the broader auto industry\u001F\u001F\u001F\u001F s battle to navigate an ever-shifting trade landscape.
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Ford warns of $1.5 billion profit loss due to Trump's tariffs
cgtn.com
