This year's Spring Festival has been a blockbuster success in China, with the box office already exceeding 8 billion Yuan ($1.11 billion) as of February 3. This achievement breaks last year's record, marking the highest-grossing Spring Festival film season ever.
The surge in box office revenue reflects the growing appetite for cinema among Chinese moviegoers, who are eagerly flocking to theaters for the latest releases. Industry experts attribute the record-breaking numbers to a combination of compelling film offerings and robust consumer spending during the festive period.
As the Spring Festival continues, the film industry remains optimistic about sustaining this momentum, potentially setting new benchmarks for future seasons.
Reference(s):
cgtn.com
