Malaysia is welcoming a significant influx of Chinese tourists following the introduction of visa-free entry on December 1, 2023. This strategic move has paid off handsomely, with the country seeing a remarkable 160 percent increase in Chinese visitor arrivals.
According to Lee Thai Hung, Deputy Director General of Tourism Malaysia, over 2 million Chinese tourists visited Malaysia from January to August 2024. This surge not only highlights the effectiveness of the visa-free policy but also underscores Malaysia's growing appeal as a top travel destination for Chinese nationals.
A recent report from a Malaysian research institute forecasts that Chinese tourist arrivals could reach up to 5 million in the coming year. Additionally, tourism-related expenditures are expected to exceed 30 billion ringgit ($6.97 billion), providing a substantial boost to Malaysia's economy.
The increase in Chinese tourists is anticipated to have a positive impact on various sectors, including hospitality, retail, and entertainment. As Malaysia continues to enhance its tourism infrastructure and offerings, it is well-positioned to sustain and even accelerate this growth trajectory.
Reference(s):
cgtn.com