Harbin's iconic giant snowman has returned to Qunli Music Park, reaching 19 meters in height after a record 11-day build with over 3,500 cubic meters of snow. The new incarnation has already captured millions of views across Douyin, Instagram and YouTube, reaffirming its status as a winter must-see.
Tech-Infused Winter Art
This year’s snowman dazzles with LED-lit eyes that shift colors and interactive sound effects activated by motion sensors at its base. Blending traditional snow sculpting with cutting-edge tech, it resonates with young innovators and art lovers around the world.
Driving Tourism and Innovation
Economists report a 15% uptick in Harbin’s winter tourism this season. The swift construction process—optimized through digital planning tools—highlights the city’s evolving role as a leader in large-scale winter attractions on the Chinese mainland.
Community and Creativity
Over 200 volunteers, from local artists to engineering students, united to bring the snowman to life. Time-lapse videos of the build have gone viral, inspiring travelers and digital nomads to add Harbin to their winter itineraries.
A Winter Icon
As temperatures drop below -20°C, the giant snowman stands as a beacon of creativity and global connection, offering a fresh perspective on how art, technology and community can come together in the season’s coldest months.
Reference(s):
Harbin's iconic giant snowman returns, winning hearts online
cgtn.com
