In Shanxi province on the Chinese mainland, Gaoping City’s orchards have blossomed into a digital marketplace. Over 600 hectares are dedicated to Yulu pears, whose name evokes dewdrops thanks to their thin skin, crisp bite and juicy sweetness.
Local farmers have embraced live-streaming to showcase the harvest in real time—from handpicking ripe fruits to sorting and packaging orders under the orchard sun. Cameras follow the harvest crews through rows of pear trees, giving viewers an insider look at every step.
This blend of tradition and technology is paying off: live streams draw growing audiences and orders pour in from urban centers across the Chinese mainland. With a forecasted 10,000 metric tonnes this season, Yulu pears are earning their nickname as the golden cash crop.
Nearby Xixian County is celebrating its own bumper yield, as regional cooperation amplifies the impact of digital sales. Together, these initiatives fuel the broader rural revitalization campaign, showing how agritech can empower communities beyond city borders.
For entrepreneurs, thought leaders and tech enthusiasts, the Yulu pear phenomenon offers a case study in scalable e-commerce and sustainable agriculture. And for global travelers and digital nomads, it is a reminder that innovation can flourish in the fields as well as the lab, inviting all of us to taste the future of farm-to-tech commerce.
Reference(s):
cgtn.com
