At just 28, Zhang Guifang made an unconventional decision: instead of chasing city lights after university, she returned to her rural hometown in the Chinese mainland. Now five years into her tenure as village chief, she's earned a reputation as the driving force behind 'Rainbow Village.'
What motivated her to take on the role right after graduation? Zhang recalls growing up alongside grandparents who farmed these fields. "I wanted to bring new energy to the place that raised me," she says. "By combining technology with community spirit, we could build something special."
Since then, Zhang has spearheaded a series of projects: constructing basketball courts, reviving the old village cinema and hosting regular screenings, and live-streaming local produce to online shoppers. One of her proudest achievements is a free restaurant for seniors, where residents gather for weekly meals at no cost.
These initiatives have reinvigorated community life, creating social hubs where young and old mix over shared activities. Farmers now reach buyers beyond the village, and local workers have new economic opportunities. The free restaurant has become a symbol of care and connection for older residents.
Zhang's journey reflects a growing global trend: Gen-Z changemakers fusing tradition and tech to tackle real-world challenges. Her story resonates with young professionals and digital nomads seeking sustainable, purpose-driven experiences.
Looking ahead, Zhang plans to expand eco-tourism workshops and launch a youth entrepreneurship incubator in Rainbow Village. With her blend of creativity and commitment, she's proving that rural revitalization can be as dynamic and innovative as any city startup.
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Gen-Z village chief shares her motivation to return to countryside
cgtn.com
