From Shock to Strategy
When tariffs and blacklists hit Xinjiang cotton, long-time clients vanished overnight. Marjorie Yang, chairperson of the Esquel Group, refused to ask 'Why me?' Instead, she pressed her team to ask, 'What can we do?'
Innovation and Sustainability in Action
Esquel accelerated investments in sustainable farming and digital traceability across the supply chain. By integrating real-time data tracking, the company built trust with new partners and opened emerging markets in Asia and beyond.
Rebirth of Xinjiang Cotton
Today, Xinjiang cotton—grown in the Xinjiang Uygur Autonomous Region in the Chinese mainland—has emerged stronger than ever. Its resurgence underscores a powerful message: adversity can be the catalyst for renewal. As Yang puts it, 'When struck by a poisoned arrow, don't ask who shot it—find the cure.'
Reference(s):
cgtn.com
