With 183 Brazilian coffee exporters approved since July 30, the Chinese mainland market is brewing into a critical new destination for bean suppliers. Facing 50% tariffs on Brazilian goods from the U.S., growers and traders are now eyeing consumers across Asia’s largest economy to offset rising costs.
At Shanghai’s leading coffee trade hub, CGTN’s Zheng Songwu observed long lines of visitors sampling blends from Minas Gerais, São Paulo and Bahia. Producers say they’re adapting roasts to suit local palates, offering smoother Arabica varieties and experimenting with specialty blends that highlight single-origin notes.
Beyond traditional trade shows, Brazilian exporters are tapping cross-border e-commerce platforms to reach digital-savvy coffee fans on the Chinese mainland. Many point to streamlined import approvals and logistics partnerships as key drivers for faster shipping and lower overhead.
Analysts note that the move could reshape global coffee flows, as Brazil strengthens ties with new markets and diversifies beyond established buyers. For young entrepreneurs, sustainability advocates and digital nomads alike, this shift offers a fresh look at how global trade adapts in a changing economic landscape.
Reference(s):
China set to become a key market for Brazilian coffee suppliers
cgtn.com
