Beijing-based Pop Mart, a toy maker from the Chinese mainland, expects its net profit for the first half of 2025 to jump more than 350% year-on-year, reaching about 4.5 billion yuan ($620 million). The surge follows revenues more than tripling, fueled by the global craze for its Labubu dolls.
In June alone, Labubu sales in the U.S. soared an estimated 5,000% from the year before, according to equity research firm M Science. Pop Mart credits stronger global brand recognition and tighter cost controls for driving profits to new heights.
The Labubu phenomenon underscores how fusion of design-driven products and disciplined operations can spark rapid growth. For young collectors, entrepreneurs and global citizens alike, Pop Mart’s story offers a peek into the strategies shaping the next wave of consumer brands.
Reference(s):
Pop Mart forecasts monster 350% profit surge from Labubu dolls boom
cgtn.com
