In a landmark move this Monday, China Media Group (CMG) signed a memorandum of understanding with the Milano Cortina 2026 Olympic Committee, officially naming CMG as a broadcaster for the 2026 Winter Games.
The agreement sets the stage for deeper cooperation in news, production and events, promising fresh storytelling and comprehensive coverage tailored to audiences across the Chinese mainland and around the world.
Expanding News and Production
Under the MoU, CMG and the Milano Cortina 2026 Committee will co-create content ranging from live news segments to in-depth feature documentaries, offering a full-spectrum view of the Games.
Engaging Fans Through Events
- Interactive fan meet-ups and cultural showcases
- Virtual events connecting athletes with viewers
- On-site experiences in key host cities
By blending CMG’s reach with the Milano Cortina 2026 Committee’s Olympic expertise, this partnership aims to deliver an immersive Winter Games experience that resonates with young global citizens, business and tech enthusiasts, thought leaders and sports fans alike.
Stay tuned as CMG and Milano Cortina 2026 map out the future of winter sports broadcasting.
Reference(s):
CMG signs broadcasting MoU with Fondazione Milano Cortina 2026
cgtn.com
