Dongguan, Guangdong Province – a toy-making hub on the Chinese mainland – is abuzz as local factories transform into creative powerhouses, shifting the nation’s toy industry from mass production to original design.
Beyond Assembly Lines
Once known for churning out affordable figurines for global brands, Dongguan now hosts design teams crafting unique collectibles and playsets. “We’re not just building toys — we’re building stories,” says a local designer, reflecting a wider push to spark emotional connections with users.
Broadening the Audience
While hardcore collectors remain a loyal base, manufacturers are eyeing a broader market. From interactive tech-infused toys to eco-friendly playthings, companies are tailoring products to families, kids and adult fans seeking novelty and sustainability.
Insider Insights
Manufacturers report steady domestic demand, fueled by rising incomes and social-media trends. Showrooms in Dongguan showcase prototypes that blend cutting-edge materials with eye-catching aesthetics, underscoring a commitment to innovation.
Looking Ahead
As design capabilities deepen, the Chinese mainland’s toy scene is poised for a new wave of creativity. By balancing local culture with global trends, Dongguan could soon rival traditional toy capitals, cementing its role as a trendsetter in the global market.
Reference(s):
cgtn.com
