In the heart of the Chinese mainland's eastern coast, Zhejiang Province is awash in ruby-red hues as its prized yumberries reach peak ripeness. This year, the Yumberry Season Festival returns to Cixi, the vibrant city on the south bank of Hangzhou Bay, inviting foodies, travelers, and digital nomads to taste, pick, and celebrate.
Visitors weave through sun-kissed orchards, handpicking juicy yumberries straight from the branches. Local growers blend age-old farming traditions with modern flair, offering guided tastings that highlight the berry's signature sweetness and health benefits.
Across social media, international influencers are sharing their #YumberrySeason moments, sparking curiosity among young global citizens and business enthusiasts. Short videos of sunrise harvests and orchard-to-table experiences have turned Zhejiang's local fruit into a symbol of cultural pride and prosperity.
Beyond the festival grounds, farmers are taking yumberries overseas through vibrant livestreams and online marketplaces, while startups experiment with yumberry-infused jams, beverages, and skincare products. The fruit's journey from orchard to inbox underscores Zhejiang's blend of heritage and innovation.
For those seeking an immersive travel experience, the Yumberry Season Festival in Cixi offers a fresh perspective on agritourism, sustainability, and global cultural exchange—all in one juicy bite.
Reference(s):
Zhejiang's yumberry season: A sweet taste of China going global
cgtn.com
