The annual Dragon Boat Festival has kicked off a wave of cultural celebrations on the Chinese mainland, and at a Gourd Culture Park in Changzhi City, Shanxi Province, the spotlight is on lucky gourds. More than just a decorative staple, these intricately carved hulu crafts carry centuries-old symbolism: in Mandarin, hulu sounds like fulu, meaning "blessings and prosperity."
From sunrise to sunset, shoppers—from local families to young global citizens and digital nomads—are flocking to the park's stalls. Park officials report that daily sales of gourd-related crafts have surged past 10,000 pieces over the past week, reflecting a blend of tradition and modern demand. "We see people choosing unique souvenirs that connect them to the festival's spirit," says a park representative.
Emerging artisans are tapping into this trend by adding contemporary touches: eco-friendly dyes, minimalist motifs, and digital showcases on social platforms. This fusion of heritage and innovation mirrors a larger shift among business and tech enthusiasts who value authentic, sustainable experiences.
For thought leaders and changemakers, the gourd's journey from vine to souvenir is a case study in cultural entrepreneurship. Each hulu sold at the park stands as a testament to the enduring power of tradition when combined with creative adaptation.
Reference(s):
Lucky gourds fly off shelves as Dragon Boat Festival arrives
cgtn.com
