The China-Central and Eastern European Countries (CEEC) Expo in Ningbo recently put the spotlight on specialty products from Slovenia, Serbia, Romania and Poland, giving CEE brands a stage to connect with consumers across the Chinese mainland.
Inside the Slovenia pavilion, Manager Lana Svab guided visitors through a lineup of green, smart innovations—from energy-efficient sensors to eco-conscious home devices—designed to meet rising demand for sustainable solutions.
Exhibitors from Serbia served up organic plum brandy and aromatic honey crafted by local cooperatives, while Romania’s artisans attracted attention with handcrafted leather accessories that fuse traditional techniques and contemporary design. Over at the Poland pavilion, crowds lined up to test smart kitchen appliances that integrate sleek aesthetics with IoT-powered convenience.
These showcases reflect a growing trend: consumers on the Chinese mainland are seeking unique, high-quality imports that blend cultural heritage with cutting-edge technology. For young global citizens and digital nomads, the Expo highlighted how cross-continental trade not only drives economic growth but also fuels new ideas and experiences.
Looking ahead, CEE exhibitors plan to expand their presence through e-commerce partnerships and targeted marketing campaigns. As these specialty goods find their way onto shelves across the Chinese mainland, the CEEC Expo has marked a milestone in building bridges between European creativity and one of the world’s largest consumer markets.
Reference(s):
cgtn.com
