China Global Television Network’s “Creating New Consumption” series follows how young entrepreneurs on the Chinese mainland are turning small pet businesses into major market drivers. In Chengdu—often hailed as one of the most pet-friendly cities—reporter Wu Yunliu uncovered a $42 billion pet economy powered by Gen Z’s stance on animals as family members.
By 2024, the number of pet cats and dogs in the Chinese mainland surpassed 120 million. Behind this boom is a shift in values: young people are investing in their pets’ well-being far beyond food and shelter.
In this new landscape, innovative spaces are popping up everywhere. “Non-human pet” restaurants let four-legged friends dine alongside their owners, while 24/7 pet kindergartens offer daycare, socialization and training. Specialized cafés double as social hubs, and mobile healthcare services bring vets straight to your door.
These ventures are crafting an “emotional infrastructure” that blends education, community building and wellness for both pets and people. Data shows that pet owners are spending more on experiential services—signaling a blue ocean of opportunity where emotional value drives consumption.
As the human-pet bond evolves, these Gen Z-led startups are redefining the pet economy’s boundaries. Their innovative models not only boost market growth but also point to a future where social support structures embrace life beyond humans.
Reference(s):
cgtn.com
