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Chinese mainland tourism booms over Labor Day holiday

As the Labor Day holiday unfolded across the Chinese mainland, vibrant scenes emerged from historic temples in Xi'an to neon-lit streets of Shanghai. Young travellers, armed with mobile apps, hunted immersive cultural experiences and exclusive consumer deals that turned long weekends into unforgettable mini-adventures.

Official data reveal a tourism uptick: 314 million domestic trips were made during the holiday, a 6.4% increase compared to the same period last year. Spending followed suit, climbing 8% year-on-year to over 180 billion yuan (approximately $25 billion). These figures highlight the enduring economic power of domestic travel and the appetite for local discovery.

From rural homestays in Yunnan's rice terraces to art festivals in Beijing, travelers sought authentic encounters that blend sustainability with local heritage. Digital nomads and families alike tapped into personalized itineraries, from VR-enhanced museum tours to pop-up food markets showcasing regional specialties.

The Labor Day surge underscores how domestic tourism fuels regional economies, sparks innovation in travel-tech, and fosters a deeper connection to local cultures. As borders remain diverse and dynamic, the Chinese mainland’s holiday boom offers a glimpse into the future of global travel—one where technology, culture, and community converge.

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