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China’s Qingming Festival to Spark 760M Cross-Regional Trips

The Qingming Festival, a time to honor ancestors and national martyrs, is set to transform travel trends in China this year. Traditionally a time for remembrance, the holiday now coincides with the welcoming of warmer weather, inspiring millions to step out and explore.

According to the Ministry of Transport, a staggering 760 million cross-regional passenger trips are expected between April 4 and 6. CGTN reporter Dai Kaiyi highlights that many travelers are opting for shorter, more relaxed journeys, with rural tourism emerging as a popular choice for those seeking authentic and immersive experiences away from the bustling cities.

This shift not only underscores the enduring cultural significance of the festival but also reflects evolving travel preferences among a dynamic and globally connected young audience. Whether exploring historical sites or embracing the charm of rural settings, travelers are finding new ways to blend tradition with modern leisure.

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