The blockbuster hit Ne Zha 2 has not only shattered box office records but also sparked a massive merchandise frenzy globally. Fans are eagerly snapping up a wide array of products featuring beloved characters from the film, leading to frequent sell-outs and extended release dates.
Officially licensed brand stores have responded to the overwhelming demand by postponing the arrival of pre-sold Ne Zha 2-themed items to June. In Nanjing City, east China's Jiangsu Province, the popular Ne Zha 2 blind boxes completely sold out, with pre-sales now set for June 30. This surge in sales is a testament to the film's widespread appeal and the strong connection fans have with its characters.
Sales figures reveal that authorized Ne Zha merchandise has generated over 50 million yuan (approximately $6.89 million) on various platforms, with transaction volumes continuing to climb. This remarkable performance highlights the significant impact of Ne Zha 2 on both the entertainment and retail sectors, showcasing the power of successful film franchises in driving consumer engagement and revenue.
Reference(s):
Merchandise sales soar as ‘Ne Zha 2’ breaks box office records
cgtn.com
