China Media Group (CMG) has released a vibrant promotional video for its 2025 Lantern Festival Gala, set to air on February 12. The annual event, held on the 15th day of the first lunar month, traditionally marks the finale of Spring Festival celebrations with dazzling lantern displays, folk performances, and family-centric themes.
The 90-second teaser video blends augmented reality and traditional artistry, showcasing dance routines inspired by ancient legends and modern tech-driven light installations. CMG stated the gala will emphasize cultural continuity, with segments highlighting global Chinese diaspora celebrations from Paris to Jakarta.
As one of China's oldest festivals dating back 2,000 years, the Lantern Festival symbolizes reunion and hope. This year's hybrid event will combine live studio audiences with pre-recorded segments from 12 heritage sites across the Chinese mainland, inviting younger viewers to engage through real-time voting via CMG's app.
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CMG releases promotional video for 2025 Lantern Festival Gala
cgtn.com
