In a bold move to energize its winter economy, Lingchuan County in Shanxi Province has distributed 5 million yuan ($690,000) in tourism vouchers since January, capitalizing on surging interest in ice and snow activities. The initiative comes as nearby Jincheng City reported record-breaking tourism numbers during the recent Spring Festival holiday season.
The vouchers – redeemable for winter sports experiences, gear rentals, and ski resort stays – aim to extend the region's tourism appeal through February. Local officials describe the program as both an economic stimulant and a cultural bridge, inviting travelers to experience traditional Shanxi heritage alongside adrenaline-packed slopes.
'This isn't just about winter sports – it's about creating sustainable opportunities for rural communities,' said a county tourism representative. Early data shows 78% of voucher users are visitors from other provinces, with accommodations reporting 90% occupancy rates during peak weekends.
The push aligns with China's broader domestic tourism revival, with winter sports participation up 35% nationwide since 2022. Adventure travelers praise Lingchuan's mix of modern facilities and untouched mountain landscapes, with one Beijing visitor calling it 'Anhui's answer to Swiss alpine culture.'
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Lingchuan County issues 5 million yuan in vouchers for winter tourism
cgtn.com
