Harbin, known as China’s “Ice City,” is rewriting its economic playbook by harnessing subzero temperatures as a catalyst for growth. The ongoing Asian Winter Games have drawn over 3 million visitors since December, spotlighting the region’s thriving ice and snow economy and its potential to reshape Northeast China’s global profile.
From Frostbite to Fortune
Local officials report a 40% year-on-year surge in winter tourism revenue, driven by ice sculpture festivals and adventure sports like cross-country skiing. The Games have accelerated infrastructure development, including a new high-speed rail line connecting Harbin to neighboring Jilin province.
Cold Cash, Warm Partnerships
Regional cooperation is heating up, with 57 multinational agreements signed during the Games across technology sharing, sustainable tourism, and renewable energy. Analysts predict the ice economy could contribute $12B annually to Northern China’s GDP by 2026.
Cultural Chill Meets Global Thrills
Digital creators are fueling Harbin’s viral renaissance, with Douyin (TikTok) videos tagged #IceCity amassing 2.1B views. The city’s fusion of Russian architecture and tech-forward winter experiences is resonating with Gen Z travelers seeking Instagram-worthy adventures.
Reference(s):
cgtn.com
