The 2025 Winter Asian Games in Harbin are sparking creativity with a unique global social campaign: the #SnowmanChallenge. Organized by CGTN, the Heilongjiang Bureau of China Media Group, and the 9th Asian Winter Games Harbin 2025 Organizing Committee, the initiative invites people worldwide to build snowmen—using any materials or ideas—and share their process on social media.
Participants can post videos or photos of their snowmen, tagging @Cthedifference on TikTok or @CGTN on platforms like YouTube, Facebook, and Weibo, with the hashtag #snowman. The campaign aims to foster global unity ahead of the Games, showcasing support through cheerful, winter-themed art. 'Join in building a snowman challenge with me for Harbin 2025!' closes each post, encouraging a wave of cross-cultural enthusiasm.
This playful project blends sports, creativity, and digital engagement, reflecting Harbin's role as a hub for winter sports and cultural exchange. With events like ice hockey, skiing, and figure skating planned for 2025, the snowman challenge offers a lighthearted way to connect with the Games’ spirit.
Reference(s):
cgtn.com
