Harbin, northeast China's ice-and-snow capital, is inviting the world to embrace winter creativity through its newly announced 'Building a Snowman for Harbin 2025' initiative. The campaign encourages global participants to share photos of snowmen built against iconic backdrops, starting with the Russian Orthodox-style Saint Sophia Cathedral – a symbol of the city's cultural fusion.
Organizers aim to highlight Harbin's ambitions as a climate-conscious winter tourism hub ahead of its 2025 development milestones. While promoting frosty fun, the initiative also spotlights China's northeast region's efforts to balance cultural preservation with sustainable tourism growth. Last winter saw over 5 million visitors generate $1.2 billion in tourism revenue for the province.
Digital nomads and sustainability advocates are particularly drawn to such initiatives, with 68% of young travelers surveyed by Global Youth Travel Insights prioritizing 'climate-positive experiences.' Harbin plans to offset campaign-related emissions through its urban reforestation program.
The cathedral, originally built in 1907, serves as a poetic contrast between European architecture and Chinese winter traditions. Participants can join using #Harbin2025 until March 2025, with selected creations featured in an augmented reality exhibition.
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Building a snowman in front of Saint Sophia Cathedral in Harbin
cgtn.com
