In a dazzling display of creativity and technology, China's aerial photographer Zhu Kexin and motion designer Lyu Chenchuan from Dalian have teamed up to create \"Xue Haha,\" a monumental snowman. This live-action composite project is part of the global social media campaign, Building a Big Snowman for Harbin 2025, launched collaboratively by CGTN and the 9th Asian Winter Games Harbin 2025 Organizing Committee.
\"Xue Haha\" isn't just a giant snowman; it's a symbol of community spirit and technological innovation aimed at garnering worldwide support for the upcoming Asian Winter Games in Harbin. By blending aerial photography with motion design, Zhu and Lyu have crafted a visually stunning creation that captures the imagination of audiences across the globe.
The campaign leverages social media platforms to engage young global citizens, tech enthusiasts, and sports fans, inviting them to participate in building and celebrating the snowman. This initiative not only highlights the artistic talents of the creators but also underscores Harbin's commitment to hosting a memorable and environmentally conscious international sporting event.
As the world eagerly anticipates Harbin 2025, projects like \"Xue Haha\" play a crucial role in fostering a sense of global unity and excitement. Through innovative use of live-action composite technology, Zhu Kexin and Lyu Chenchuan are setting the stage for a winter festival that promises to blend cultural richness with cutting-edge creativity.
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China's creators using live-action composite technology to support Harbin
cgtn.com
