China remains a hotspot for foreign investment, and Diageo, the world's leading spirits company, is capitalizing on this opportunity by inaugurating a new distillery in Eryuan County, Yunnan Province, earlier this month. This move underscores Diageo's commitment to expanding its footprint in the thriving Chinese whisky market.
During an exclusive interview with CGTN reporter Yang Jinghao, Debra Crew, the CEO of Diageo, shared insights into the company's vision for its future in China. \"China's whisky market has shown remarkable growth in recent years, and we believe that establishing a state-of-the-art distillery in Yunnan will allow us to better serve our consumers and innovate our product offerings,\" Crew stated.
The new distillery is strategically located in southwest China's Yunnan Province, a region known for its rich cultural heritage and growing economic significance. Diageo's investment in this area not only boosts local industry but also creates numerous job opportunities, contributing to the region's development.
With this expansion, Diageo aims to tap into the increasing demand for premium spirits among Chinese consumers. The company's focus on quality and sustainability aligns with global trends, positioning it well to meet the evolving preferences of young global citizens and business enthusiasts alike.
As Diageo strengthens its presence in China, it continues to uphold its reputation for excellence and innovation in the global spirits market, setting the stage for future growth and success.
Reference(s):
cgtn.com
