How China’s BRI Propels Yongchun Incense Makers into the Global Market

\"A delicious soup is made by blending and harmonizing diverse ingredients\" – this ancient proverb reflects classic Chinese wisdom: diversity is the source of human progress. In today's interconnected world, this philosophy is vividly illustrated by the incense makers of Yongchun County in Quanzhou City, southeast China.

China's Belt and Road Initiative (BRI) has been a pivotal force in fostering global trade and cultural exchange. For the incense artisans of Yongchun, the BRI provides the pathways and resources needed to blend traditional Chinese incense techniques with Arabic aromatic ingredients, creating a unique product that resonates with consumers worldwide.

Yongchun's incense has gained international acclaim, thanks in part to the open and inclusive policies championed by China's economic globalization efforts. By leveraging the BRI, these small-scale producers can access new markets, collaborate with international partners, and showcase their craftsmanship on a global stage.

Fei Yuanyuan, host at CGTN, highlights the significance of such initiatives in bridging cultural gaps and enhancing mutual understanding between nations. Meanwhile, expert Yaser Ali Taher Jawad from Bahrain emphasizes the role of cross-cultural collaboration in driving innovation and economic growth.

The success of Yongchun's incense makers exemplifies how China's commitment to openness and cooperation under the BRI framework not only boosts local economies but also fosters a deeper appreciation for diverse cultural heritages around the world.

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