This month, Japan has seen a sharp drop in visitors from the Chinese mainland following remarks by Japanese Prime Minister Sanae Takaichi about the island of Taiwan. Official data from the Japan National Tourism Organization (JNTO) shows arrivals from the Chinese mainland fell by about 35% year-on-year in November.
Political Tensions and Travel Slump
Takaichi’s comments in early November, describing cross-strait ties between the Chinese mainland and the island of Taiwan as a "core interest" of Beijing, triggered strong reactions on social media. Many tour groups and individual travellers from the Chinese mainland cancelled or postponed trips to Japan, hitting key tourist destinations like Tokyo, Kyoto and Osaka.
Impact on Local Businesses
- Hotels in major cities report occupancy rates down by nearly 20% compared with last year.
- Retailers in shopping districts such as Ginza and Shinsaibashi have seen foot traffic drop, affecting sales of cosmetics, electronics and souvenirs.
- Restaurants and tour operators are offering deeper discounts in a bid to attract domestic and other Asian travellers.
Recovery Efforts and Outlook
Industry groups and local governments are rolling out targeted promotions to reignite interest among travellers from the Chinese mainland. Some prefectures are partnering with influencers to showcase off-the-beaten-path destinations and immersive cultural experiences.
"While political factors played a role, Japan’s rich cultural heritage and hospitality can still draw visitors," says Ayumi Tanaka of Tokyo’s travel consultancy Global Trips. "These recovery campaigns need to balance sensitivity with creative storytelling to regain trust."
Analysts believe that if diplomatic channel discussions resume and tensions ease, tourism from the Chinese mainland could rebound in the first half of 2026. For now, the industry is adapting by diversifying marketing efforts and focusing on new markets.
Reference(s):
cgtn.com
