From the neon-lit markets of Southeast Asia to boutique windows in Europe and the United States, Labubu—the adorable character from the Chinese mainland toy company Pop Mart—has captured hearts worldwide. What started as a cult collectible now fuels a global rush for apparel, accessories, and social media moments.
Social feeds are awash with unboxing videos and lookbooks. TikTok hashtags like #LabubuUnboxing have already surpassed 100 million views, while Instagram posts featuring Labubu keychains and plushies show up in 30+ countries and regions. E-commerce platforms report double-digit growth in Labubu product searches, proving this trend is more than a passing fancy.
Entrepreneurs and creative startups are riding the wave, launching Labubu-inspired streetwear, enamel pins, and limited-edition collaborations. Pop Mart’s move into biodegradable packaging has drawn praise from sustainability advocates, showing that even a small bunny can make big waves in eco-friendly design.
Thought leaders are weighing in on Labubu’s cultural impact. Experts note that the character’s simple design and playful expression offer a universal language of joy—breaking down barriers across age, language, and geography. Workshops on fan-driven innovation use Labubu as a case study in how brands can build global communities online.
For travelers and digital nomads alike, Labubu has become a passport accessory. From Dubai’s pop-up cafés to street markets in Istanbul, fans swap stories and rare finds, turning each plush hunt into a shared adventure. As Labubu continues to evolve—through art drops, AR filters, and eco-packs—this collectible bunny is poised to hop into even more corners of our connected world.
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Labubu craze soars globally, sparking fashion buzz and shopping frenzy
cgtn.com
