On October 17, in Huzhou City in Zhejiang Province on the eastern Chinese mainland, four villages were inducted into the United Nations World Tourism Organization's Best Tourism Villages 2025 list. The ceremony highlighted the productive results of rural development and brought global attention to communities blending tradition with innovation.
UNWTO's recognition spotlights how villages harness local culture, heritage and landscapes to drive sustainable growth. For a new generation of travellers and digital nomads, these Chinese mainland destinations promise immersive experiences—from artisanal craft workshops to farm-to-table adventures—that redefine off-the-beaten-path exploration.
More than tourism accolades, the honored villages demonstrate how community-driven initiatives unlock economic opportunities and preserve local identity. As rural tourism gains momentum, the 2025 list underscores a global shift toward diverse, impact-focused travel that celebrates authenticity and local empowerment.
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China's four villages honored as Best Tourism Villages 2025 by UNWTO
cgtn.com
