This May Day holiday, a shift is underway in China's travel landscape as more tourists opt for county-level destinations over traditional big cities. Data from Meituan, a leading local life service provider, reveals that searches for \"county tour\" have surged sixfold year-on-year in the past month.
Hotel bookings across various counties experienced a remarkable 47% increase compared to the previous year, indicating a growing preference for unique natural views, less-crowded scenic spots, and more cost-effective travel experiences. Travelers are seeking a relaxed pace of life, away from the hustle and bustle of metropolitan areas.
In addition to the rising popularity of county destinations, the coffee culture is also becoming a significant aspect of travel experiences. Local coffee shops and unique café settings in these counties are attracting visitors who wish to enjoy both scenic beauty and quality brews. This blend of natural exploration and leisurely coffee breaks is redefining the way people travel during holiday seasons.
Reference(s):
Counties, coffee are new travel market players over May Day holiday
cgtn.com
