Inspired by the bustling tourism scene in Harbin, the snowy capital of Heilongjiang Province, other Chinese provinces are stepping up their social media game to attract more visitors. Harbin’s success on platforms like Douyin has set a benchmark, igniting a wave of innovation across the country.
The Henan Provincial Department of Culture and Tourism has been particularly active, launching an intensive Douyin campaign since January 9. By posting 20 to 30 videos daily, totaling 112 videos over four days, Henan has captivated nearly 1 million viewers. These videos highlight the region’s rich cultural and tourism attractions, sparking trending searches such as \"Exactly how many Douyin posts has the Henan Provincial Department of Culture and Tourism created?\" and playful remarks like, \"Does your cultural and tourism department ever take a break?\"
In contrast, Anhui Province has taken a different path by emphasizing poetic charm in its social media strategy. Their short videos, infused with \"ancient style\" and \"poetry,\" offer a unique and captivating glimpse into the province’s heritage, setting Anhui apart from its peers.
These diverse approaches demonstrate how Chinese provinces are leveraging social media to enhance their tourism appeal. Whether through high-volume content or artistic storytelling, the goal is clear: to engage a global audience and showcase the unique attractions each province has to offer.
Reference(s):
Chinese provinces innovate following Harbin to boost tourism
cgtn.com
